What was the conversion cost of your latest rate campaign by market? What was your holiday promotion campaign ROI? How many unique visitors vs. visits hit your website yesterday and which offers received the most click throughs? How effective was the national Book Now messaging compared to the Exclusive Online Offer messaging? Sceptre will enable you to answer these types of performance marketing questions in seconds with web analytics solutions.
Using various web analytics and key performance indicators (KPIs), Sceptre will provide you with web analytics tools such as RezTrack and the expertise to monitor, measure, and report on all of your web metrics. Your web metrics are generated daily, weekly, and monthly from all of your digital and linked marketing sources including Call Centers. Sceptre will manage the data, help you evaluate program effectiveness, and provide strategic recommendations based on facts and data results. This continuous assessment enables you to constantly optimize your campaigns, deployment, scalability, and awareness while maximizing your flow through, ROI, and conversions.
Website Design & Full-Service Internet Marketing by HeBS
© 2010 Sceptre Hospitality