Today’s independent hoteliers cannot grow their businesses by following trends—they need to anticipate the road ahead and react with the speed of their competitors. Fully understanding the market, traveler demographics and competitor plans gives shape to a marketing strategy that increases RevPAR and occupancy.

Can you answer these key market intelligence questions:

• What are the best practices for independent hoteliers nationwide, and how many has your property implemented?
• Do you know the corporate directives to the chain and brand hotels in your market and how they will affect your property?
• Do you have a comprehensive understanding of your property’s performance and the percentage of rooms that should be allocated to specialized marketing initiatives such as Expedia?
• If you’ve dropped your rates because of current market conditions, do you have an objective report that supports this strategy—or are you just racing to the bottom with your competitors?
• Do you have the staff to even begin addressing these questions?

Sceptre specializes in in-depth, comprehensive market intelligence for our clients. As a partner in your growth, we translate the national and local trends for you—so you know how to react and when to follow a different path than your competitors.

For more information on how we can make your property more competitive and more profitable, contact Gary Farnon at (303) 220-2117 or e-mail us today.