Change can be intimidating, particularly when it involves your connectivity to travelers and travel agents. But moving on from a business relationship that is not helping your business to grow can be positive and open new doors.

But how do you know when your connectivity firm is providing substandard service and results? There are a few questions that can provide insight:

• Does my current firm provide the technology, but never really help me optimize the plan to grow my business?
• Does my account contact understand my objectives and help me with strategies to reach those objectives?
• Do they interact with me frequently and identify revenue opportunities I can capitalize on?

Making a change in your property’s connectivity partner may be unsettling—but if that firm is not a true partner, the alternative is much worse.

If you would like to speak with some of the 300 independent hoteliers we have helped, please contact Gary Farnon at (303) 220-2117.