Maximizing Revenue Streams and Profitability

If there's an opportunity to capture reservations revenue, Sceptre understands how to capitalize on it. Hotel Revenue Management is constantly evolving and Sceptre can help you stay a step ahead of the competition. We offer numerous hospitality revenue management enhancing services focused on maximizing revenue streams including channel and rate strategy management, Global Distribution System advertising, online merchandising, and consortia management. When these segments are engaged and managed correctly, they become opportunities that can positively and directly impact your RevPAR, ROI, and profitability.

Revenue Management Services

Sceptre's revenue management services provide your hotel with an assigned Revenue Specialist. Your Revenue Specialist is your on-demand hospitality industry revenue management champion focused on increasing your RevPAR, profitability, and market share. They will be immersed in your hotel's objectives while working alongside your team to actively identify and respond to opportunities and challenges. Sceptre's revenue management services provide:

• Customized full-service revenue management counsel including strategic and tactical recommendations
• Industry expertise and experience enhanced by system design for seamless implementation
• Channel and revenue management for optimization from fact based market analysis
• Sceptre Rate Quality Assurance Testing for accuracy
• Interactive Marketing services and guidance including eCommerce recommendations to maximize third party relationships (Online Travel Agencies, Opaque Sites, etc) and property direct tactics such as Search Engine Optimization, Pay Per Click Marketing, and Strategic Links
• Identification and remediation of issues and channel vulnerabilities
• Rooms merchandising to maximize your hotel physical inventory - we also consider non-room revenue management opportunities including catering, spa, golf, parking, F&B and other outlets
• Future revenue optimization strategies including all existing and potential market segments, inventory management practices and manpower effectiveness of your entire sales and reservations effort
• Assessments and recommendations to fully utilize your technologies such as PMS, CRS, revenue management systems, business intelligence and other analytics

In addition, your Revenue Specialist is committed to providing overall strategic guidance, education, timely issue resolution, market analysis and intelligence, industry updates, trend identification, and best practices. Sceptre Revenue Specialists provide customized reports and analysis based on your hotel requirements. This data will enable your revenue, sales, and marketing teams to understand current program and promotion results, collaborate to identify areas for adjustment or improvement, and then repeat the cycle as your reservation and booking engine programs evolve.