Hotel Channel Management

Creating Scalable Reach to Enhance Revenues

Our goal is simple - to drive conversions through your most profitable channels. Let Sceptre’s expertise in strategic hotel channel management guide your team through a myriad of options to determine which channels are the most effective for your hotel based on your goals and budget. Your dedicated Strategic Hotel Revenue Manager plays a vital role in this process of identifying and recommending the most effective distribution channels that will increase ROI and revenue opportunities (including incremental revenue channels) for your hotel.

Once identified, reservations and distribution channels are easily connected and managed. Central reservation systems, property management interfaces, internet booking engines, online travel agencies, voice programs, leisure and corporate travel management companies, merchant and retail programs, and many more channels provide the distribution resources and guidance to provide strong performance in your markets. Sceptre’s direct relationships with third-party websites including Travelocity, Orbitz, Priceline, and Expedia enable us to work together to provide insightful recommendations and negotiations when engaging these channels.

When planning channel strategies and recommendations in hospitality revenue management, Sceptre will consider among other criteria:

  • Emerging and existing travel channels based on your business objectives, marketing mix, market position, budget, and other unique considerations
  • Target markets, promotions, and seasonality
  • Previous channel performance and result measurement
  • Competitive intelligence
  • Local, regional, and global perspectives

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