Sales and Marketing Advisory Services

Before we create a strategy to move forward, we want to know where your hotel has been. Sceptre offers complete Sales and Marketing Hotel Advisory and Consultation services to hotels of any type or size. Our team of industry experts will conduct a thorough sales and marketing audit, a one to two day analysis and hotel assessment of your business’ sales and marketing operational performance, productivity, negotiations, and financials. Sceptre’s goal is to identify areas of potential opportunity for your hotel, improve functional effectiveness, and identify best practices. Based on our findings, we will present strategic recommendations to support increasing RevPAR, profitability, and market share through Sales and Marketing refinements.

In addition, Sceptre can conduct extensive in-depth assessments to analyze specific functional areas in greater depth using our expert resources.

Sales Team SWOT Analysis

Sceptre will assess and analyze your hotel staff’s knowledge and execution of fundamental industry systems including Standard Operating Procedures. Our sales team's SWOT analysis dives into all critical sales and marketing functions and provides a synopsis of strengths, weaknesses, opportunities, and threats. From groups and transient markets to catering sales and hotel marketing, we want to truly understand the health of your hotel’s current status during this discovery phase and identify its potential to generate increased revenue and streamlined operations in various areas.

Revenue Management

Revenue management is an area of particular consideration for hoteliers and Sceptre. We understand the special attention and the level of monitoring this function requires in order to ensure optimal efficiency, opportunity recognition, and aggressive planning. Sceptre will observe and analyze your Revenue Management team and provide thorough hotel advisory services in this area. We want to evaluate their engagement and execution of industry knowledge, Revenue Management practices, distribution and online marketing systems, tools, and procedures. We will also want to review communication procedures and coordination practices within the hotel to ensure Revenue Management is operating in tandem with the sales strategy team, group sales, marketing, and front office.